Our client is a young fashion startup in India with a presence across 50+ premium stores located in metro cities. They had exclusive rights to sell a European brand of women’s lingerie in the Asia Pacific region. The product targeted premium and niche customers so shelf space was limited and expensive. The client wanted to boost sales by optimizing their shelf allocation and minimizing customer returns.
We collected historical sale data for the last three years to model the weekly demand of each SKU by location. We also accounted for replenishment quantity to control logistics and the available shelf space as an indicator of opportunity.